This little write up expands on our recent “mention” in Adweek thanks to the Head of Automotive for Facebook, Bob Lanham. NADA is forecasting 2022 will be the most profitable year ever for dealerships, as inventories remain at near-record-low levels.
There is money POURING into your dealership’s bank accounts. You’re making stupid money.
You are literally running a money press in your finance office.
I get it – there’s not a lot of pain when you’re making more per copy than EVER before.
BUT – Even though you’re printing money, my question is the same…
“Do you think you SHOULD be making more? Not could… Should.”
I think you should. You should make more now AND in the future too.