Fountain Forward

Swope Mitsubishi: Our Facebook Strategy nearly beat a Toyota store

Imagine increasing grosses at your dealership by over 50% next month (32% year over year) without increasing your dealership’s advertising budget.

Could you believe that changing your strategy on just one platform could boost sales AND profits at your dealership? Again, without spending any more money.

That is exactly what happened to Swope Mitsubishi in Radcliff, Kentucky.

Swope hired Fountain Forward to run ads on Facebook and then analyze them with Analytics Edge. In an attempt to maximize Swope’s constrained marketing budget, we used all available ad spend on our proprietary Facebook strategy.

Swope’s Facebook ads provided an immediate increase in opportunity at the dealership, ultimately increasing the dealership’s profitability.

Is Website Speed Important?

It is challenging to overstate the importance of website speed to your user and customer experience. It can make or break whether someone visits a site or bounces into another. Every second your site can’t be reached increases the odds that a visitor will take their business elsewhere.

Roughly 46 percent of people say a website’s loading time is the least ‘likable’ part of browsing the Internet. This concern creates an enormous incentive for companies to make sure their websites excel at speed. Sites that load within five seconds see 70 percent longer sessions than those that load in 19 seconds, for example.  

The Power of Branding

Your brand is the heart and soul behind your corporate image. It’s what consumers can relate to and what turns them into loyal customers.

Beyond the initial awareness of your company, branding results may also create a tribe or an active community of like-minded people. These people become loyal customers and ambassadors of your products or services