Kiefer

Is Website Speed Important?

It is challenging to overstate the importance of website speed to your user and customer experience. It can make or break whether someone visits a site or bounces into another. Every second your site can’t be reached increases the odds that a visitor will take their business elsewhere.

Roughly 46 percent of people say a website’s loading time is the least ‘likable’ part of browsing the Internet. This concern creates an enormous incentive for companies to make sure their websites excel at speed. Sites that load within five seconds see 70 percent longer sessions than those that load in 19 seconds, for example.  

WHAT Is a Brand Guide and WHY Do You Need One?

If you want your company to connect with consumers, you need to increase your brand awareness. A brand guide helps keep your business on strategy, remain consistent with customers and keeps them loyal to your product or service. But what a brand guide is, and why is it critical for the success of your business?

The Power of Branding

Your brand is the heart and soul behind your corporate image. It’s what consumers can relate to and what turns them into loyal customers.

Beyond the initial awareness of your company, branding results may also create a tribe or an active community of like-minded people. These people become loyal customers and ambassadors of your products or services

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