Your Dealership Has a Bottleneck. We'll Show You Exactly Where It Is.
The Automotive Strategy Analysis is a complimentary, data-driven review of your traffic, leads, marketing spend, conversion rates, and inventory. No pitch. No package. Just your numbers — and what to do with them.
Complimentary · No Obligation
Delivered by Fountain Forward’s Analyst Team
Most Dealerships Don't Have a Lead Problem.
They Have a Visibility Problem.
Most Dealerships Don't Have a Lead Problem. They Have a Visibility Problem.
When sales are flat, or worse, when spend is up and sales aren’t moving, the instinct is to change vendors, run more ads, or generate more leads. Most of the time, that’s the wrong move.
Marketing spend flowing to channels that can't demonstrate a sold unit
Leads entering the CRM and never being contacted
Response times that let competitors capture buyers you already paid for
Inventory sitting at 90+ days while your budget keeps filling the top of the funnel
Vendors claiming credit for the same sales — and getting paid twice for one result
Marketing spend flowing to channels that can't demonstrate a sold unit
Leads entering the CRM and never being contacted
Response times that let competitors capture buyers you already paid for
Inventory sitting at 90+ days while your budget keeps filling the top of the funnel
Vendors claiming credit for the same sales — and getting paid twice for one result
These aren’t guesses. They’re what we consistently find when we run the numbers for a new dealership. And they’re fixable — but only once you can see them.
That's what the Automotive Strategy Analysis is for.
A Complete Picture of Your Dealership's Performance
The ASA covers every area where dealerships typically leak revenue and shows you exactly how your store stacks up.
- Lead Source Analysis
Where are your leads actually coming from and which sources are producing sold units vs. producing cost?
- Traffic Analysis
Who is visiting your site, where they’re coming from, and whether your traffic sources are aligned with buyer intent.
- Marketing Spend Analysis
Every vendor, every channel, every dollar. Mapped against verifiable output.
- Cost Per Car Sold Analysis
Your actual cost per sold unit by channel. Not vendor-reported. DMS-verified.
- Inventory Review
Days supply, turn rate, aging analysis, and mix vs. local market demand.
- Vendor Performance Review
Which vendors are earning their budget and which ones can’t back up their claims with sold unit attribution.
- Conversion Analysis
Response time, contact rate, close rate by lead source. Where leads are stalling and why.
- Growth Recommendations
Specific, prioritized actions based on your data, not a generic playbook.
- Budget Simulation
What reallocation of your current spend, based on actual performance data, could produce.
How It Works
STEP 1
Request Your ASA
Fill out the short form on this page. A member of our team will reach out within one business day to schedule your initial call.
STEP 2
Initial ASA Call
A 20–30 minute conversation to understand your store, your market, and the questions you most want answered. We identify which data to pull and what to focus on.
STEP 3
ADF Submission
You complete our Automotive Data Form, which gives us access to the performance data we need to run your analysis. Secure, straightforward, and specific.
STEP 4
Analytics Review
Our analyst team works through your traffic, lead, spend, and conversion data. We build your performance picture from the ground up, starting with sold units, not impressions.
STEP 5
ASA Findings Presentation
We walk you through what we found: the bottlenecks, the opportunities, the specific numbers. You leave with a clear picture of where your dealership is, what’s limiting it, and what to do about it.
What Dealers Discovered in Their ASA
“You’re doing a much more robust analytical, raw data deep dive than anybody else. That gives the dealer confidence to lean into their marketing and know their dollars are going where they’ll get the best ROI”Shawn Jeffrey, General Manager at Warrensburg Ford
“You’re doing a much more robust analytical, raw data deep dive than anybody else. That gives the dealer confidence to lean into their marketing and know their dollars are going where they’ll get the best ROI”Shawn Jeffrey
General Manager
Warrensburg Ford
“You definitely need to run the analysis — find out where you’re at. What you’re going to see is going to seem too good to be true. We were selling 400 to 500 cars a year, trying to get to 600. Now we’re at 1,000”Cory Flamm, General Manager at Warrensburg CDJR
“You definitely need to run the analysis — find out where you’re at. What you’re going to see is going to seem too good to be true. We were selling 400 to 500 cars a year, trying to get to 600. Now we’re at 1,000”Cory Flamm
General Manager
Warrensburg CDJR
“The reason why I think another dealer should do an analysis with Fountain Forward is because we can sell cars all day, but the numbers — I mean, there’s a lot more to it”Evan Harris, Dealer Principal at Warrensburg Automotive
“The reason why I think another dealer should do an analysis with Fountain Forward is because we can sell cars all day, but the numbers — I mean, there’s a lot more to it.”Evan Harris
Dealer Principal
Warrensburg Automotive
What You Get From the ASA
A clear view of your cost per sold unit: by channel, DMS-verified
An identification of your top 2–3 bottlenecks by priority and revenue impact
A vendor performance scorecard: who's earning their budget and who isn't
A conversion analysis showing where leads are entering, stalling, and dying
An inventory efficiency snapshot: days supply, turn rate, aging by nameplate
A budget reallocation simulation based on your actual performance data
Specific, prioritized recommendations — not a generic checklist
A clear view of your cost per sold unit: by channel, DMS-verified
An identification of your top 2–3 bottlenecks by priority and revenue impact
A vendor performance scorecard: who's earning their budget and who isn't
A conversion analysis showing where leads are entering, stalling, and dying
An inventory efficiency snapshot: days supply, turn rate, aging by nameplate
A budget reallocation simulation based on your actual performance data
Specific, prioritized recommendations — not a generic checklist
Frequently Asked Questions
Is the ASA really complimentary?
Yes. The Automotive Strategy Analysis is fully complimentary — no fee, no obligation, no required next step. We offer it because it’s the most effective way to show a dealer exactly what we see in their data. What happens after is their decision.
What data do I need to provide?
The ADF (Automotive Data Form) asks for access to your analytics, CRM, and advertising accounts. Your team can typically complete it in under an hour. We handle everything else.
How long does the process take?
From your initial call to your findings presentation is typically 7–14 business days, depending on data availability. We move as fast as your data allows.
Is this just a sales pitch?
No. The ASA presentation is data: your numbers, your channels, your bottlenecks. If Fountain Forward’s services are a fit for what you need, we’ll say so. If they’re not, we’ll tell you that too. We’ve had ASA presentations where the most valuable outcome for the dealer was knowing which of their current vendors to keep.
How is this different from what my vendors already send me?
Your vendors report from their own data and their own attribution models, which are designed to show their contribution in the best possible light. The ASA starts from your DMS sold units and works backward. It’s the difference between vendor self-reporting and independent analysis.
Do I have to be considering switching agencies?
No. Many dealers who request an ASA have no intention of switching anything. They want clarity — a view of their actual performance that isn’t filtered through a vendor’s dashboard. That’s exactly what the ASA provides, regardless of what they do with it.
