Scott Jordan and Tim Capps run and manage a number of stores located throughout Texas.
As 2024 was concluding, Scott and Tim felt like there was so much more opportunity to gain for their automotive group.
Fast forward to today, the East Texas stores (Cadillac, Chevrolet, Buick & GMC) have increased sales by 17.78% year over year!
HERE’S WHAT HAPPENED
Scott and Tim are some of the best operators we’ve partnered with.
Under their leadership, The group has implemented Entrepreneurial Operating Systems (EOS), a practical business management system designed to help companies achieve disciplined execution of their vision. Think of the book “Traction” by Gino Wickman.
They’ve installed a culture within their group around People, Process, Product, and Promotion. These four pillars aren’t slogans—they’re the baseline of everything they do.
People – People are the difference-makers. Every customer interaction, every phone call, every repair order, every delivery reflects who Gabriel Jordan is. Their professionalism and care define their reputation.
Product – The Auto Group represents some of the best brands in the industry. When they know the inventory, understand the equipment, and match the right customer to the right vehicle or repair solution, value becomes clear, and trust is built.
Promotion – Visibility matters. Videos, photos, follow-up, social presence, merchandising, and communication all drive traffic, engagement, and conversion. When the group shows up consistently, customers show up too.
Process – When the group follows the process, the results follow. Whether it’s lead management, walkarounds, menu presentations, MPI accuracy, or clean dispatching, consistency is what turns opportunities into outcomes.
This culture has allowed them to become operational MONSTERS.
When Scott and Tim set their sights on 2025, they were ready to grow and highly motivated.. But they felt some pieces were missing.
Those pieces? Marketing, Advertising, and Analytics.
Lead volume and quality were down throughout 2024. Why were leads down? What was working well and driving results? What wasn’t working well?
These were questions that Scott and Tim couldn’t quite get the answers to.
Tim and Scott wanted to know how to find and attract more new customers and “good data” was extremely important to them.
That’s when they set up a strategy analysis with Fountain Forward.
We realized that the Gabriel/Jordan Auto Group was a great candidate for our proprietary Automotive Accelerator.
Fountain Forward implemented its Media Mix Modeling technology to capitalize on and optimize channels the dealership and its nearest competitors weren’t maximizing.
Instead of putting the advertising dollars in saturated and competitive channels, we went “all in” on digital – specifically Facebook and Google – and bet on digital being the best catalyst for growth.
Fountain Forward leveraged the auto group’s data to focus on efforts where it mattered.
Advertising dollars went further – as they were focused on ads that were the most effective from a cost per sale standpoint. Strategically, the stores were placing money in areas to be the most effective.
This is why across the lifetime of our partnership, these East Texas stores have an average cost per sale of $412.07 across all ad campaigns.
Data-driven insights, like auditing and optimizing the website to improve the user experience and conversion rates.
With a website – OPTIMIZED for conversions, and a strategy leveraging good data, website leads increased by 68.50% YOY across the group, and vehicles sold through the website increased by 52% YOY.
CONCLUSION
Throughout 2025, the Gabriel/Jordan auto group has navigated through a lot of uncertainty. Many dealerships have pulled back their aggressiveness as they have battled tariff uncertainty, margin compression, and a high-interest-rate environment.
Scott and Tim have instituted a culture focused on people, process, product, and promotion. They have put in the time and effort to plan and execute their vision for this year. They have kept the throttle down, week in and week out, and the results are starting to show.
The East Texas stores are up 17.78 % in sales volume YOY – pacing to sell 350+ more units compared to last year – a testament to the leadership of the Gabriel/Jordan Auto Group.
