Some dealerships try to grow by doing more of everything.
More inventory. More channels. More noise.
Bobilya CDJR took a smarter route.
When Brian Bobilya partnered with Fountain Forward on November 1, 2025, the mission was clear: build a sharper strategy, strengthen the dealership’s position, and compete harder without wasting ad dollars.
That meant no scattered approach. No guessing.
Just a better plan.
And within 6 months, Bobilya CDJR hit its highest gross month ever.
Here’s How We Did It
At the same time, Bobilya CDJR stayed operationally disciplined. The dealership was not relying on huge inventory levels to produce results.
As time progressed, the dealership also benefited from quality trades, which helped support new vehicle sales and kept the operation moving in the right direction.
From day one, Bobilya CDJR was a strong fit for our proprietary Marketing Mix Modeling technology.
Brian hired us immediately for consulting, advertising, and to help the store put pressure on the competition. Once we looked at the market, the opportunity was obvious. Instead of putting dollars into saturated and expensive channels, we rebuilt the media mix and went all in on digital. Specifically, Facebook and Google.
That shift gave Bobilya CDJR a better way to reach in-market shoppers and create real momentum. Not just traffic. Not just clicks. Real opportunity.
One of the biggest drivers was advertising effectiveness, especially in helping move customer demand from used vehicles into new vehicle sales. The dealership supported these efforts with an aggressive pricing strategy.
The store stayed competitively positioned, giving shoppers a strong reason to act when they saw the ads. Better message. Better offer. Better response. Look at how website lead volume jumped.
Results
The results came together fast. Bobilya CDJR saw a significant rise in new vehicle sales after starting with Fountain Forward putting together back-to-back 10+ new car months.
Just 6 months into the partnership, the dealership recorded its highest gross month ever.
That kind of result does not come from luck.
It comes from the right media mix, the right pricing strategy, and the right operational discipline.
