For over 25 years, Megel Chevrolet, a family-owned dealership has been doing things differently—putting people first, honoring community roots, and delivering a car-buying experience that feels good.
Megel Chevrolet has built a community-first culture that’s earned them Best of Dawson, Top-Rated Dealer, and Car Gurus awards. But ask their customers what really matters, and it’s the feeling they get: like they’re being welcomed into a family.
The team at Megel Chevrolet has focused on value, but they felt like there was a lot more to gain through efficiency.
CJ Lombardi, General Manager, and Shannon Warren, TITLE, seemed to have hit a ceiling, selling 250 cars per month. They wanted to get to 300 per month and dominate the state.
Fast Forward a year later, Megel Chevrolet is the #1 Chevrolet dealership in the state of Georgia. So how did they do it?
HERE’S WHAT HAPPENED
Megel Chevrolet has been around a long time.. They’ve done a lot of things right over the years and have earned their reputation.
They were already a powerhouse store, but they weren’t satisfied. They wanted more consistency, better insight, and less dependency on gut feel.
Their follow-up process needed tightening. Their lead sources felt noisy. And while they weren’t short on traffic, they weren’t sure if they had the right traffic.
So they reached out to Fountain Forward after hearing about us in a 20-group meeting.
We started by analyzing every piece of their digital footprint:
Where were the leads coming from? What were they spending on third parties? Were they converting leads efficiently? The list goes on and we know the DEVIL IS IN THE DETAILS.
Upon the completion of our analysis, Fountain Forward presented the Automotive Accelerator to CJ and Shannon and combined vision with execution.
Fountain Forward implemented a new, aggressive Media Mix Model for Megel Chevrolet.
At the same time, CJ committed to an aggressive pricing and merchandising strategy – making them stand out.
Located in a competitive area around Atlanta, Megel Chevrolet had to work hard to pull customers away from nearby dealerships.
It wasn’t just about showing up; it was about standing out. Being #1 isn’t easy.
When the system was implemented in Q4 of 2024, Megel Chevrolet saw an immediate uptick.
Megel’s new omni-channel approach generated way more traffic to their website.
When customers landed, they found inventory, priced aggressively, and converted into opportunities.
CJ Lombardi and the Megel Team got to work making deals. They capitalized on the lead volume and eclipsed 300+ total sales, and selling 200+ new in back-to-back months to end the year.
In 2025, Megel Chevrolet has set out to be the #1 volume store in Georgia. Missing this title by less than 50 units in 2024, Megel Chevrolet doubled down.
After months of studying the store’s data, Megel made a pivot to move away from a key 3rd party vendor and reallocate those funds into higher-performing platforms.
One of Fountain Forward’s best success case studies with a Cost per Sale of $127.01 on Meta Ads throughout our partnership and an ROI of $9.08 for every dollar spent.
Lead volume and sales accelerated.
Recently, inventory has leaned up. Heavy in only a few models, they’ve had to get creative. Especially when one of those models are Colorado Trucks, and it seems like the entire state of Georgia DOESN’T WANT THEM.
They’ve gotten creative on Colorado offers. July was their 2nd best Colorado month in the last 2 years, and they had a top 10 month in store history.
As business has picked up, CJ and Shannon have ensured the team is ready for it. They’ve staffed up, sourced inventory effectively, and worked day in and day out to make customers feel like they’re being welcomed into a family – in their one of kind showroom.
CONCLUSION
With a lodge-style showroom designed for outdoorsmen, a digital-first car buying process paired a digital-first media mix, and a team that thrives on turning first-time buyers into lifelong customers, Megel Chevrolet is redefining what a modern Chevy store can be.
