When Mike Offer, GM at Liberty CDJR in Georgia, stepped in, the dealership had a clear target.
The store was averaging 40 sales per month, 20 New and 20 Used.
Liberty CDJR wanted to grow sales volume to 100+ units per month, 40 New and 65 Used.
That kind of jump does not come from wishful thinking.
It comes from tightening the store, processes and feeding it better traffic.
That is what made the early stretch stand out with Liberty CDJR.
Fountain Forward implemented the Automotive Accelerator in September 2025.
Fountain Forward helped Liberty focus on quality traffic while Mike spent real time with the staff and drove change in process. That combination matters.
Good stores grow faster when the people side and the traffic side move together.
With a new media mix and a strategy geared entirely toward conversions and quality opportunities, the dealership navigated the transition to a new website provider.
At the store, Mike has driven operational improvements and team performance.
They have improved their photography process to improve image quality that has helped advertising efforts as inventory is now more attractive across all platforms.
The store has strengthened appointment scheduling and show rates. This is no longer a bottleneck at the store.
They’ve been able to do so by improving follow-up, and driving higher contacts per lead.
As a result, their closing percentage on website leads has pushed past and is being sustained above 20%.
That is what quality traffic is supposed to do.
Not just create clicks.
Create better chances to sell.
And give the staff more real opportunities every week.
Within 6 months, Total sales moved into the 70s and 80s.
March finished at 86 total units, and 45 new units, their BEST new month in years.
