In case you haven’t heard, social media is a pretty important place for marketing your brand. So important in fact, that is has around 3.48 BILLION users which is roughly 40% of the world’s population!
With that many people vying for attention social media can be a pretty crowded place at times. It’s getting harder and harder to stand out from the pack if you don’t know what you’re doing.
But fear not, because I’m going to share with you 5 easy social media success secrets that you can start implementing right away in this new year.
1.) Have A Strategy In Place
Just like with any other form of marketing, it’s extremely important to have a strategy in place. What is your brand persona? What are your goals for social media marketing? Do you have a clearly defined voice? Who is your target audience and why? Thinking through these questions and having clear answers will help you craft the right content to help you stay on message.
What you definitely want to avoid is the “strategy” of throwing everything against the wall and seeing what sticks. What that’s actually called is not having a strategy and it’s a huge waste of time and resources.
2. Choose The Right Social Networks
Just because a social media platform exists doesn’t necessarily mean you need to be on it. It’s important to figure out where your target audience lives, meaning what platform(s) does your audience use. If your target demographic is Baby Boomers it would be pointless for you to market your brand on TikTok where the audience skews very young.
3. It’s Not Always About You
Stop talking about yourself constantly. Social media should be about providing value to your audience, interacting, and being a part of the conversation. By sharing engaging and relevant content you are building brand awareness which will attract business over time.
4. Focus on Quality Over Quantity
Another secret to social media success is paying attention to quality over quantity. You might think posting a dozen times a day will help your brand gain more reach and engagement, but that is only true if you can post high-quality content every time. Additionally, posting too frequently can alienate your followers as they may feel like you’re spamming them.
5. Analyze And Optimize
Social networking platforms provide detailed analytics that shows valuable insights about your audience, post-performance, and other metrics. Study that data and optimize your social media content accordingly. The longer you gather data the more valuable it becomes. You can more easily spot trends and figure out what works and what doesn’t.
Social media marketing can be one of the most powerful tools in your marketing arsenal. If done right, the payoff is huge. Social media levels the playing field and allows small brands to reach just as many people as big brands. This list is by no means all the secrets to social media success in 2020, but it’s a really good start. Stay tuned for more tips in the coming weeks!
Do you have a secret to social media success that you feel should be on this list? Tell us about it!
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