Dealerships around the country have a fear they won’t have enough leads. Their sales staff isn’t busy enough so they NEED to increase their lead volume. Lead volume runs the feeling of the sales floor. After all, how many dealerships actually want less leads? The bulk of most dealership leads close below 8%. They crush …
The automotive advertising budgets that make the most money are the budgets that are created using objective, data driven results. They’re not a guess and they constantly throw money in your pocket, not the other way around. CLAIM MY NO COST STRATEGY CALL Traditional Budget Management We talk to a lot of dealerships who potentially …
Imagine you’re buying a brand new dealership and in your mind you are thinking, “Maybe I’ll be profitable by the end of this year.” or “I hope to make my investment back in two to three years.” Then, in your very first month after buying that dealership, you end up hitting your expected pro forma …
How To Take Over a New Dealership and Double Sales in Under 60 Days Read More »
TV for most dealers isn’t an efficient use of advertising dollars anymore and it is burning a hole in your marketing budget. Our client, Winnie CDJR cut out TV and reallocated those marketing dollars towards paid Facebook Ads and they became the top CDJR dealer in their respective area and increased sales by 144 units …
TV and Radio Ads are Burning a Hole in Your Marketing Budget Read More »
Your dealership’s website is more valuable now than ever. Internet & phone leads are more valuable than ever, RIGHT NOW. Potential customers are on your site, RIGHT NOW. And they want your inventory RIGHT NOW. These people on your website are READY TO BUY. Consumers have been forced to move online to your digital showroom …
Your Website Is More Valuable Than Ever RIGHT NOW Read More »
Superior Subaru was one of many dealerships we have seen that believed they had potential to sell more cars, but was not. The dealership was consistently selling between 150-160 units per month, but they could not break through that ceiling and reach the next level. After starting the Fountain Forward Automotive Edge, Superior Subaru increased …
PSA: I CARE A LOT ABOUT DEALERS GETTING WHAT THEY DESERVE. THIS ARTICLE IS WRITTEN WITH OUR OWN EXAMPLES TO SHOWCASE HOW AND WHY. LETS MAKE SOME MONEY! Advertising budgets get inflated over time, especially in the automotive industry. Fountain Forward takes an objective approach to managing our client’s marketing budgets to optimize a dealership’s …
https://www.youtube.com/watch?v=rgXUBBPvdP8Introduction: This blog came from a question asked during our LIVE YouTube show in which sparked a great discussion. Watch the video, read the article or both! Two key objectives: Make more money and (when applicable) make the factory happy. You want to save money, and often look to advertising and marketing because that goes …
7 Mistakes Car Dealers Make That Cost Them MILLIONS In Profits! Read More »
Fountain Forward is a hyper-motivated crew that works to accomplish one thing: persuade people to do business with you, and do it more often. Seeing you make more money is what drives us to slam down a couple of espressos every morning and fire up our brain cells. Does that make us weird? Maybe. But it’s a pretty good deal for you, right?
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