Google My Business Optimization Checklist
The first step of Google My Business optimization checklist is to claim or verify the business in question. This single step can boost a company on Local Pack, SERPs, and organic rankings, boosting business with a click of the mouse.
Only authorized representatives or business owners can claim the business. Google also does not permit representation for rental or for-sale properties, or ongoing services, classes, or meetings.
Step #1: Verify Information
Verifying information sounds so simple that it is easy to overlook. If you do it correctly, it’s easy. Make sure to fill out the necessary data that Google asks you to input, such as address, hours, phone number, and website.
If a business is claiming an existing listing, you will need to correct any errors and ensure the information is entirely accurate. If you need to make changes, there is a “Suggest an edit” option on every GMB listing.
One important aspect of leverage is the business description feature. The section offers a good opportunity to inform, charm, or entice potential customers to visit a brick-and-mortar store or location. The business description can be up to 750 characters, though Google will only show the first 250 characters on the Knowledge Panel, so make the first line is punchy.
For instance, Shake Shack in Chicago says, “hip, counter-serve chain for gourmet takes on fast-food classics like burgers and frozen custard.” The post is short, sweet, and to-the-point. People can quickly understand that Shake Shack is a slightly upscale version of a traditional drive-through, which appeals to modern sensibilities, even if they have never been there.
Step #2: Add Photos
The cliché “a picture is worth a thousand words” is definitely true. Uploading images of the company’s products and services can provide potential customers with insight into the environment and style. For instance, restaurant owners can showcase their menu and ambiance with pictures of the food and interior design.
Adding photos can also be an excellent opportunity to highlight new products or upcoming events. If a company does not have a designated photographer, it can find potential images at localPics. Make sure the photos display correctly within the GMB dimensions and are not cut off on any side.
As a general rule, include three pictures of the inside of your business, three pictures of the outside of your business, three pictures of you/your staff, and three pictures of your staff working or of your product.
Step #3: Answer Any Questions
Putting a Q&A in a Google My Business listing is the first line of good public relations. It provides a company with a customer-facing representative that directly interacts with potential leads. The goal is to provide quick, informative, and helpful responses to present and future customers.
Anyone can answer a question on a GMB listing, and the response does not have to come directly from the business. Keep an eye on incoming questions to ensure that people get accurate answers. If someone is providing deliberately incorrect or harmful information, you can reach out to the Google My Business support team.
Tip #4: Add a Booking Feature
The booking feature is contingent on the type of business listed. Restaurants, barbershops, salons, doctor’s offices, and other appointment-based operations benefit from a booking option, for example. Owners can integrate scheduling software that automatically makes appointments or reservations without employees having to field phone calls or emails.