If you ain’t first, you’re last.
GET IN TOUCH If you ain’t first, you’re last. “I wake up in the morning and p!ss excellence.” – Ricky Bobby First place. Winner. Champion. The Best. No...
How Custom Closet’s of Houston New Messaging Helped Grow Revenue by 111% in 4 months
From this messaging framework, we were able to better target prospects, raise conversions, and quickly expand the business... literally had to stop ads in order to hire more people to sustain all the work.."
Imagine growing 111% in revenue in a few months with ONE little change.
Would you believe that changing your messaging could boost sales AND revenue immediately? And NO, it’s not expensive.
That is exactly what happened to Custom Closets in Houston, Texas.
Custom Closets hired Fountain Forward to craft a clearer message that not only resonated with their customers but effectively communicated what they did and the problem it solved for them.
Like many small businesses Custom Closets had a great product, and truly cared for their customers by providing top service, however, they weren’t connecting with the real problem their customers had, disorganization, loss of time, frustration…they were just selling their product. They were focused on THEMSELVES in their messaging and making them look like the hero, instead of making their customer the hero and them guiding them to that success.
HERE IS HOW WE DID IT!
First, we put Custom Closets through our messaging workshop. We dug into not only what they do, how they do it, and what makes them unique but MOST IMPORTANTLY what makes their customer tick. What problem does their customer have (internal, external, philosophical) and how do they feel before using Custom Closets, then how does their life change for the better after.
So how do we communicate success and make a clear, memorable message. Easy – through stories. People relate and remember stories, so by pulling out the needs of their customer, and connecting with their emotions we crafted a simple story and message that cut through the clutter. We helped them take their customer on the journey from lost, disorganized, and uncertain, to a productive, peaceful, serene homeowner.
We provided Custom Closets with a framework and foundation for all their messaging to stem from. We organized their disorganization, and gave them the peace and serenity they needed, just like their customers. From a core message, to a tagline, word bank, and specific call to actions their message is clear, consistent, and connecting with their customers. From this messaging framework, we were able to better target prospects, raise conversions, and quickly expand the business to where we had to slow down our ad budget growth.
By simply changing the focus of their message from them and their product to their customers’ needs and ultimate success Custom Closets boosted sales and revenue immediately from $11,618 in January 2021 to $50,361 in February and currently at $60,363 for April. We literally had to stop ads because they needed to hire more people to sustain all the work they were receiving. NOT a bad problem to have.
If you’re curious to see if we can help grow your business in a similar way as Custom Closets, click the button below!
January 16, 2020 / 3 minutes of reading
Check Out Our Other Blogs!
Oct 02, 2021
Oct 03, 2021
Oct 01, 2021
Get in Touch
- Address
-
303 Tabor St.
Houston, TX 77009 - 303 Tabor St. Houston, TX 77009
- Phone / Fax
- (844) 200-2797 Or Text Us
- [email protected]
- Mon-Fri 8:30am – 5:30pm
Guide To Improve Website Speed
GET IN TOUCH Guide To Improve Website Speed How to Increase Website Speed Website speed is crucial, so it’s important to find and implement website optimization techniques to improve...
Analytics Edge: A Bolt-On, Moneyball back office to dealership’s biggest problems.
GET IN TOUCH Analytics Edge: Bridging Marketing & Sales Making Dealership’s MILLIONS Today’s market conditions of pinched sales volume and record setting grosses are making dealerships get comfortable. ...
Dealerships Are Printing Money, So Why Would You Change Anything?
GET IN TOUCH Dealerships Are Printing Money, So Why Would You Change Anything? This little write up expands on our recent “mention” in Adweek thanks to the Head of...
Buying Used Cars Off The Street Is Easier Than You Think!
GET IN TOUCH Buying Used Cars Off The Street Is Easier Than You Think! Dealerships across the country have never had this much difficulty maintaining inventory levels than they...
How To Take Over a New Dealership and Double Sales in Under 60 Days
GET IN TOUCH How To Take Over a New Dealership and Double Sales in Under 60 Days Imagine you’re buying a brand new dealership and in your mind you...
How Wischnewsky CDJR Grew From 58 to 196 Units Sold Per Month in the Last 12 Months
GET IN TOUCH How Wischnewsky CDJR Grew From 58 TO 196 Units Sold Per Month In The Last 12 Months Dealers are making some CRAZY MONEY right now, but...
How Winnie Dodge Used Facebook To Increase Used Inventory by 30% in One Month
GET IN TOUCH How Winnie Dodge Used Facebook To Increase Used Inventory by 30% in One Month Could you imagine your dealership was able to start a campaign to...
Swope Mitsubishi: Our Facebook Strategy nearly beat a Toyota store
GET IN TOUCH Swope Mitsubishi: Our Facebook Strategy nearly beat a Toyota store Imagine increasing grosses at your dealership by over 50% next month (32% year over year) without...
How to Become the Top Dealer in Your Sales Region in Two Months
GET IN TOUCH How to Become the Top Dealer in Your Sales Region in Two Months Picture this: You just finished another monthly meeting Zoom call with your marketing...
How Bayside Mitsubishi’s New Marketing Mix Helped The Dealership Become The Number One Mitsubishi Dealer In Houston Texas
GET IN TOUCH How Bayside Mitsubishi’s New Marketing Mix Helped The Dealership Become The Number One Mitsubishi Dealer In Houston Texas Imagine you’re a Mitsubishi dealer averaging 33 new...
Dealership Marketing Giants Are NOT What You Think They Are
GET IN TOUCH Dealership Marketing Giants Are NOT What You Think They Are Imagine you’re a dealership selling 50-150 units per month and you don’t have the time or resources...
How Scaffidi Sold 90 Additional Cars In 6 Months While Saving $5k Per Month
GET IN TOUCH How Scaffidi Sold 90 Additional Cars In 6 Months While Saving $5k Per Month Imagine sitting there as the month comes to a close. It’s another...
5 Secrets To Social Media Marketing Success In 2021
In case you haven’t heard, social media is a pretty important place for marketing your brand. So important in fact, that is has around 3.48 BILLION users which is...
Fountain Forward Automotive Edge Makes Dealership $605,477 in the First 3 Months After Enrolling!
GET IN TOUCH Fountain Forward Automotive Edge Makes Dealership $605,477 in the First 3 Months After Enrolling! Superior Subaru was one of many dealerships we have seen that believed...
Third Party Leads Are Ruining Your Sales People
GET IN TOUCH Third Party Leads Are Ruining Your Sales People Dealerships around the country have a fear they won’t have enough leads. Their sales staff isn’t busy enough...
Dealership Ad Budgets That Make The Most Money
GET IN TOUCH Dealership Ad Budgets That Make The Most Money The automotive advertising budgets that make the most money are the budgets that are created using objective, data...
Dealership lowers advertising budget 21% and nets an extra $1.56 Million in 12 months! Pacing an ADDITIONAL $1.2 Million in 2020!
GET IN TOUCH Dealership lowers advertising budget 21% and nets an extra $1.56 Million in 12 months! Pacing an ADDITIONAL $1.2 Million in 2020! PSA: I CARE A LOT...
TV and Radio Ads are Burning a Hole in Your Marketing Budget
GET IN TOUCH TV and Radio Ads are Burning a Hole in Your Marketing Budget TV for most dealers isn’t an efficient use of advertising dollars anymore and it...
7 Mistakes Car Dealers Make That Cost Them MILLIONS In Profits!
GET IN TOUCH 7 Mistakes Car Dealers Make That Cost Them MILLIONS In Profits! Introduction: This blog came from a question asked during our LIVE YouTube show in which...
Your Website Is More Valuable Than Ever RIGHT NOW
GET IN TOUCH Your Website Is More Valuable Than Ever RIGHT NOW Your dealership’s website is more valuable now than ever. Internet & phone leads are more valuable than...
How to Market Your Podcast
GET IN TOUCH How to Market Your Podcast We live in an era where the future of entertainment is reliant on streaming. The direction in which we approach our...
How to work on brand sustainability
GET IN TOUCH How to work on brand sustainability Businesses today are never just about selling products anymore. If you want your business to survive and thrive, you’re going...
Why SEO is important for entrepreneurs like you
GET IN TOUCH Why SEO is important for entrepreneurs like you If you’re serious about making your brand leave an impact on the internet, then there’s a high chance...
Creative Ways To Market Your Business During Covid-19
GET IN TOUCH Creative Ways To Market Your Business During Covid-19 Context is a crucial determiner in everything we do as agencies and brands. Aside from making sure...
You Have a New Logo—Now What?
GET IN TOUCH You Have a New Logo—Now What? You’ve just created a fancy new logo with a fresh, clean look for your business. Now, what do you do...
The Power of Branding
GET IN TOUCH The Power of Branding Your brand is the heart and soul behind your corporate image. It’s what consumers can relate to and what turns them into...
Branding, Identity, Logo Design—WTF Is the Difference?
GET IN TOUCH Branding, Identity, Logo Design—WTF Is the Difference? Branding, identity, and logo design all drive the success of your business. While these three elements work together to...
WHAT Is a Brand Guide and WHY Do You Need One?
GET IN TOUCH WHAT Is a Brand Guide and WHY Do You Need One? If you want your company to connect with consumers, you need to increase your brand...
Does Content Marketing Really Work for Small Businesses?
GET IN TOUCH Does Content Marketing Really Work for Small Businesses? The short answer is yes—content marketing does work for small businesses. Year after year, the companies that invest...
Common Google My Business Mistakes And How To Avoid Them
GET IN TOUCH Common Google My Business Mistakes And How To Avoid Them 1. Not Claiming Your Listing The most significant oversight is not to claim a Google My...
8 Benefits Of Content Marketing
GET IN TOUCH 8 Benefits Of Content Marketing 8 Reasons Every Small Business Should Utilize Content Marketing The question is not whether content marketing works, but, “What are the...
Google My Business Optimization Checklist
GET IN TOUCH Google My Business Optimization Checklist The first step of Google My Business optimization checklist is to claim or verify the business in question. This single step can boost...
Is Website Speed Important?
GET IN TOUCH Is Website Speed Important? Is Website Speed Really Important? It is challenging to overstate the importance of website speed to your user and customer experience. It...
3 Tips For Marketing Your Brand On TikTok
Are you considering marketing your brand on TikTok? If so, you’re not the only one. While TikTok may still be in its infancy, it’s getting enough attention that marketers...
What Is Content Marketing and How Can Your Business Use It to Sell?
GET IN TOUCH What Is Content Marketing and How Can Your Business Use It to Sell? What Is Content Marketing? Content is king. The maxim is truer than ever...
How to Retarget Website Visitors + Adwords Setup Guide
GET IN TOUCH How to Retarget Website Visitors + Adwords Setup Guide What Is Retargeting And How Does It Work? Let’s say you visit a website and check out...
Is Your Google My Business Optimized?
GET IN TOUCH Is Your Google My Business Optimized? What Is Google My Business? Google My Business is an online directory of businesses that helps customers find and compare...
What Is Inbound Marketing?
GET IN TOUCH What Is Inbound Marketing? What Is Inbound Marketing? And Why Should I Care? The odds are it has happened to you. In fact, we would bet...
Five Reasons Why You Need a Marketing Agency on Your Team – Today!
GET IN TOUCH Five Reasons Why You Need a Marketing Agency on Your Team – Today! Let’s get one thing out front right away – while I run a...
How Custom Closet’s of Houston New Messaging Helped Grow Revenue by 111% in 4 months
GET IN TOUCH How Custom Closet’s of Houston New Messaging Helped Grow Revenue by 111% in 4 months From this messaging framework, we were able to better target prospects, raise...
How Home Remedy Increased Revenue by $1.5 Million Dollars without Spending More Money on Advertising
GET IN TOUCH How Home Remedy Increased Revenue by $1.5 Million Dollars without Spending More Money on Advertising “74% of all of their leads came from Angie’s List. They...
© 2021 All Rights Reserved