content-marketing

The short answer is yes—content marketing does work for small businesses. Year after year, the companies that invest in original content marketing come out ahead in every meaningful marketing metric. According to Aberdeen, content marketing leaders generate 7.8 times more traffic than followers, for example.   The Future Of Content Marketing Innovation and trendsetting pay dividends …

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8 Reasons Every Small Business Should Utilize Content Marketing The question is not whether content marketing works, but, “What are the benefits of using content marketing?” The answer is: “Innumerable.” Here are eight reasons why companies should make content marketing a prominent part of a successful business strategy. 1. Build Brand Awareness Business owners might …

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What Is Content Marketing? Content is king. The maxim is truer than ever before as thousands of competing brands vie to distinguish themselves online. Content marketing is a way of leveraging digital and social media that does not explicitly promote a brand but still stirs interest in the company’s products or services via public channels. …

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  What Is Inbound Marketing? And Why Should I Care?  The odds are it has happened to you. In fact, we would bet it has happened within the last week, if not the last 24 hours. You clicked on a social media post, and then, because you were interested, clicked on the link in the …

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