If you’re serious about making your brand leave an impact on the internet, then there’s a high chance you’ve heard about SEO. For starters, Search Engine Optimization is the process of getting organic traffic from search engines like Google, Bing, or Yahoo.
Every search empire on the internet has leading search results that consist of images, websites, links to social media, or what have you. Moreover, all these are placed in order of what search engines deem to be the most relevant to people. That being the case, the more calculated you are with your SEO efforts, the more likely your website or page will land on the first page of Search Engine Results Pages (SERP).
Why is SEO crucial for businesses?
Consider SEO to be an awarding ceremony of sorts. Essentially, SEO is a search engine’s way of figuring out which websites are worthy of appearing on the first results page once a search is typed. Without inventive and up-to-date SEO, it would be criminally easy to manipulate search results in that any website with the most pages or links can rank at #1.
That said, SEO is crucial because it maintains fairness with search results. It reduces the capacity for SERPs to be manipulated, and guarantees that only websites and webpages that deserve the attention appear first. Furthermore, clever research and keyword-integration, partnered with a stunning website, increase your site’s chances of ranking higher. In other words, the easier it is for your website to meet certain criteria, the better your chances of being more visible to your market.
There is value in appearing on the first page of SERPs considering that only a very few people go beyond the first page.
Ask yourself: when was the last time you checked the second page of Google when you were looking for the nearest restaurant?
The more consistently your webpage appears on the first page of search engines, the higher your chances of turning views and clicks into paying customers.
Here are why your business should put a premium on SEO projects
You easily establish authority and credibility
The truth is, it’s easier to trust brands and websites that appear first when you punch in search words and titles on a search bar. As internet users, we’re more accustomed to trusting those on the first page than on the second, third, or fourth. That said, when you use the right tools or work with the right people for your SEO efforts, you don’t just boost your visibility online, you strengthen credibility, as well.
Brands that are more visible, seen, talked about, and consume more space in multiple platforms are quickly deemed as reputable.
But how exactly is it patterned?
Based on rigid and evolving content guidelines managed by Google and all its other contemporaries, algorithms have a huge say in search orders. Needless to say, algorithm patterns dictate where, when, and what search engines show up in order. This means you can be confident that the first few results are usually referred to as the most relevant and useful to your given search words.
Your competition might already be ahead of you in the SEO game
No sane entrepreneur wakes up and says, “I wonder what business trend I should ignore for today?”
Because all the digitally savvy business leaders know how impactful SEO can be, you can bet they continually invest in SEO practices and ventures. Like many things in science, SEO is an ever-changing art force, too. Algorithm patterns change, and the criteria to rank high also evolve now and then.
That being the truth, you’re going to want to, not just be specific with relevant hashtags, keywords, and key phrases, but also study what works for your competition. What words are they using to gain better internet exposure and what keywords do they keep going back to, to remain on top, assuming that they are?
Because SEO is mostly a battle of search words, focus on keyword prospects, and work your way from there.
You’re not getting new customers when you’re not on the 1st page
One of the leading reasons why brands and websites work so hard to appear on page 1 is to maximize opportunities for exposure. When someone inputs keywords that could be related to your business, and you don’t appear first, you’re already losing the organic search war.
A study says that the top three organic search results obtain almost 50% of click-throughs, while more than 20% of the rest of the results you find on the first page of search engines don’t even get clicked.
And granted that many work-from-home arrangements and online classes still go on today, you can be sure that people’s searches are bound to increase, as well. And when they do—you’d want to be there first where applicable.
Promising SEO translates to great user experience
We’ve overemphasized the value of being on top, but to get there, know that it’s not all keywords and phrases. User experience is an integral factor in contributing to your webpage’s search order, too. Additionally, search engines have a distinct way of determining if users find it easy to navigate around a website. Whether it be speed, internal link structure, or page layout, all these things make up user experience. And this is a pivotal asset in helping you land on the first few pages of a search engine, if not the first page altogether.
A stellar example of how amazing user experience is displayed is through Google’s SERP. Notice how the search giant has worked toward being able to directly answer questions as opposed to just showing links that can lead you to what you’re looking for. For example, if you type, “define heroism,” it’ll show you the definition of the word heroism directly, on top of offering links you can click on and webpages that discuss what heroism is.
This entire process makes it easier for customers and shortens their search journey.
Buying cycles can be shaped by SEO
Because online shopping has increased tenfold in the last couple of years, searching for products and services before customers press the checkout button has become a habit of many, as well. That said, both business leaders and marketing professionals should invest in a customer’s buying journey from the get-go. Fortifying your SEO strategy helps inform your customers and potential buyers what your brand is about and what products and services they can get from you.
This not only makes it easier for you to reach your customers, but this also introduces you to potential new markets and untargeted demographics that could potentially earn you profit.
All in all, there is no one-size-fits-all approach to SEO. It takes a lot of research, trend analysis, and competition-tracking to get the right spice and flavor. Here in Fountain Forward, we believe that the internet is a crowded place where everybody talks. To get ahead of the game, you need to know precisely what language to speak and when to speak it.
We offer outcome-focused search goals that make it easier for you to quantify your progress and measure your online success.