Factories are shipping new cars at the highest rate in 24 months, and dealers that stayed invested in marketing are reaping the benefits.
Imagine being a dealer that struggled to get inventory but now… Now you’re outselling the competitors month after month.
That’s exactly what’s happening with many of the dealers we work with, but ESPECIALLY with the four dealerships below.
It’s fair to say that our current market conditions have convinced most dealers that it’s very difficult to increase sales year over year. Grosses are still really high, so getting even close to 2021 sales levels is a big win.
“I wake up in the morning and p!ss excellence.” – Ricky Bobby
First place. Winner. Champion. The Best. No matter what’s going on in the world, We want to win.
Yes, it’s a special time and things are really weird, but someone still gets first place in your pool every month.
Today’s market conditions of pinched sales volume and record setting grosses are making dealerships get comfortable.
The current market is a perfect storm for bad habits to emerge if you don’t have the right approach. But the money is good now, right? So why worry?
Dealership’s enrolled in the Analytics Edge are using their data to navigate today’s market while improving dealership performance.
This little write up expands on our recent “mention” in Adweek thanks to the Head of Automotive for Facebook, Bob Lanham. NADA is forecasting 2022 will be the most profitable year ever for dealerships, as inventories remain at near-record-low levels.
There is money POURING into your dealership’s bank accounts. You’re making stupid money.
You are literally running a money press in your finance office.
I get it – there’s not a lot of pain when you’re making more per copy than EVER before.
BUT – Even though you’re printing money, my question is the same…
“Do you think you SHOULD be making more? Not could… Should.”
I think you should. You should make more now AND in the future too.
Dealerships across the country have never had this much difficulty maintaining inventory levels than they are right now.
Based on the conversations I’ve had with 75 different dealerships in the past year alone, I can imagine that your dealership is probably dealing with extremely low inventory too.
Wouldn’t it be nice to buy an extra 5-20 cars per month for an average of 54% less than what you can buy from the auction while making more gross than auction cars?
AND have the local community deliver these opportunities to your front steps to have the exclusive opportunity to buy them before your competition can?
Dealers are making some CRAZY MONEY right now, but how many dealers are DOUBLING their sales while taking share directly from one of the top CDJR stores in the WORLD, AutoNation CDJR of Spring, Texas?
Imagine you’re a Mitsubishi dealer averaging 33 new units per month. You are CERTAIN you can double your sales and you know the market is primed for it.
Then, a breakthrough. You implement a new plan to change your marketing mix and 90 days in, your dealership has now taken over as the NUMBER ONE Mitsubishi dealer in Houston, Texas (previously 3rd) after increasing new sales by 54.5%.
The dealership’s new marketing mix decreased the cost per car by 51%, saving $547.22 per car sold.
That’s exactly what happened to the team at Bayside Mitsubishi after they partnered with Fountain Forward to guide their automotive marketing strategy.
Picture this: You just finished another monthly meeting Zoom call with your marketing / advertising company. 45 of the 60 minutes were spent digging out inconsistencies and going over reports full of ‘fluff’ which means nothing to you. Does that sound familiar?
Imagine you’re buying a brand new dealership and in your mind you are thinking, “Maybe I’ll be profitable by the end of this year.” or “I hope to make my investment back in two to three years.”
Then, in your very first month after buying that dealership, you end up hitting your expected pro forma that you were planning to hit over a year from now.
In your first full month at your dealership, you have had the BEST month ever in the trackable history of that dealership.
Seems pretty crazy right?
Well, that’s exactly what happened for GM and owner, Josh Wischnewsky of Wischnewsky Dodge.
Since Fountain Forward helped Josh hit first place in his PMA for his other dealership, Winnie Dodge, Josh hired us immediately for his next dealership for consulting, advertising, and branding.
