THE SITUATION : Needing growth and a new source of customers.
Home Remedy is a medium sized residential remodel contractor that has operated for over 15 years in the West Houston Area. They were looking to continue to grow their business by leveraging the large number of previous customers and their strong positive reputation.
One of Home Remedy’s primary issues was a reliance on a single third party lead source for a vast majority of their new leads. They were basically at the mercy of the success of this single third party lead vendor. Additionally, despite the positive feedback on the quality of their work, repeat and referral customers did not seem to meet expectations.
THE STRATEGY 1- Website Rebuild
Fountain Forward created a website that was cleaner, mobile friendly, more engaging to site visitors, and ready to compete in the highly competitive marketplace of Houston.
THE STRATEGY 2- Enhanced Social Media Presence
Home Remedy’s social strategy brought Home Remedy on to all major social media platforms, including social media campaigns, updated cover photos, and more engaging content.
THE STRATEGY 3 - Cohesive branding message across all forms of marketing
And profiles across the internet were scrubbed to build a consistent branding message across the web. With the use of a revamped social strategy and a consistent branding message, Fountain Forward also instituted a multi tiered (including traditional mailers, social media, and emails) quarterly campaign to touch previous customers and to reach out to new customers as well.
Within two years Home Remedy had significantly diversified its lead source, including doubling projects from previous customers and referrals from previous customers. Despite the economy beginning to slow after 2016, Home Remedy saw a 18% increase in the number leads year over year for 2017 and another 19% increase for 2018.
The revamped website began to receive significant traffic and to rank highly in crucial keyword searches. And it continues to grow with a 102% increase in organic search and a 78% increase in overall traffic from October 2017 to October 2018.
Home Remedy’s social presence is still steadily growing. A monthly video strategy has been implemented with ‘Remedy’, a web character created in collaboration with the Home Remedy team. Facebook likes have continued to grow since the 1000 like in 100 days campaign of 2016, including another 20% increase from April 2017 to April 2018. And the reach of Home Remedy’s Facebook posts has increased 3221% (that’s not a typo, three thousand two hundred twenty one percent) over the same April 2017 to April 2018 time period.