VANGUARD SPINE AND SPORT
From the Client
THE SITUATION: A great business model ready to grow.
The Chiropractic market is a crowded and competitive field to enter, even for new-comers as talented as those at Vanguard. The doctors at Vanguard began with the vision of transforming current physical therapy processes through Chiropractic treatment and strive every day to help their patients in the best ways possible.
THE STRATEGY 1 - Brand development
The first step was to help Vanguard Spine and Sport develop a brand that would effectively communicate to consumers exactly who Vanguard is and what they do for their patients.
THE STRATEGY 2 - Website Development
The next big step was to create a website that is able to showcase the wide array of options for their patients, help potential patients become comfortable and confident in Vanguard, and to highlight Vanguard’s many success stories.
THE STRATEGY 3 - Search Engine Optimization
Fountain Forward initiated both a Search Engine Optimization strategy and a social integration strategy to boost both organic and overall webpage visits. The goal was simply to help consumers in need of treatment to be able to quickly and easily find Vanguard Spine and Sport.
With the help of the new and consistent branding Vanguard Spine and Sport saw their amount of new clients increase by 125% in just nine months.
By building a comprehensive, relatable strategy we helped the Vanguard team attract the right kind of clientele for their business and saw their return sessions (patients returning for more treatments) go up 420%.
Website traffic was a crucial element of adding business for Vanguard. After one year Vanguard has seen a 274% increase in Organic traffic and a 65% increase in overall traffic. Along with a 140% increase in Facebook likes.