Custom Closets hired Fountain Forward to craft a clearer message that not only resonated with their customers but effectively communicated what they did and the problem it solved for them.
Like many small businesses Custom Closets had a great product, and truly cared for their customers by providing top service, however, they weren’t connecting with the real problem their customers had, disorganization, loss of time, frustration…they were just selling their product. They were focused on THEMSELVES in their messaging and making them look like the hero, instead of making their customer the hero and them guiding them to that success.
STEPS WE TOOK
We provided Custom Closets with a framework and foundation for all their messaging to stem from. We organized their disorganization, and gave them the peace and serenity they needed, just like their customers. From a core message, to a tagline, word bank, and specific call to actions their message is clear, consistent, and connecting with their customers. From this messaging framework, we were able to better target prospects, raise conversions, and quickly expand the business to where we had to slow down our ad budget growth.
By simply changing the focus of their message from them and their product to their customers’ needs and ultimate success Custom Closets boosted sales and revenue immediately from $11,618 in January 2021 to $50,361 in February and currently at $60,363 for April. We literally had to stop ads because they needed to hire more people to sustain all the work they were receiving. NOT a bad problem to have.
Custom Closets boosted sales and revenue immediately from $11,618 in January 2021 to $50,361 in February and currently at $60,363 for April.
Revenue in April increased by 111% compared to Q1 in just our 4th month together.