Analytics Edge

Investing your marketing budget efficiently is a challenge for every automotive dealership!

Using this system, our average dealership cut their budget by 9.68% and increased sales by 24.64% in their first 60 days. 

Explore The Analytics Edge Service:

There are tens of thousands of data points available to the average dealership. From marketing,  inventory and pricing, CRM reports, vendor performance…( the list goes on) Automotive decision makers have difficulty understanding how their decisions impact dealership performance. 

The Analytics Edge uses a dealership’s first party data to identify areas that are costing the business money, centered around three dealership failure points & market share OR using Media Mix Modeling. 

Then, we agree on an implementation plan with our dealerships to improve the found inefficiencies and improve overall dealership performance.

The Fountain Tracker©️ allows our team to capture the tactical KPI’s necessary to discern emerging trends, inefficiencies, and what improvements can and should be made. 

Fountain Forward’s Analytics Edge was created to solve automotive dealers worst problems - data friction and data overload.

Using this system, our average dealership cut their budget by 9.68% and increased sales by 24.64% in their first 60 days. 

The Analytics Edge Service Benefits :

Improve sales, Increase profits, and Take Market Share. 


Each month, we review and discern the best course of action to reach your goals and carry out an agreed upon strategy. As you make decisions, you’ll see the impact they have on dealership performance. 


Clients that enroll in this service will be working with a high performance team that specializes in analytics, sales and digital marketing. The complete program will include:

A high level presentation showing how traffic, leads, and sales all correlate and affect each other. When one data point moves you’ll know why and how it affects others. So you can stop guessing. 

The in-person explanation of the data and how it is affecting your business. Centered around a dealership’s three failure points, we’ll discuss our strategy to improve sales, increase profit, and take market share.

Access to an Analytics line – an analytics expert answers your question and deciphers the data.

Stop guessing why the dealership is having an off month. The “AES” will allow your dealership to navigate the ups and downs of the automotive business with certainty.

Hold vendors accountable, monitor cost per car & ROI.

Bridging Marketing & Sales Making Dealership’s MILLIONS

The foundation of every strategy we create for a dealer is done using its own data.  There’s a saying in the medical world: Prescription without Diagnosis is Malpractice.

Our Client Experience At Fountain Forward

If you want to know more about what it’s like to work with Fountain Forward, who better to hear from than our clients?

Fountain Forward not only provides the creatives but also track people that come in to the store, and being able to look at the budget and without spending more and more we are able to increase sales and profit.”

Josh Wischnewsky
Wischnewsky Dodge Owner

Swope Mitsubishi, was not very active before partnering up with Fountain Forward. Once the strategies were put in place, the dealership very quickly reached 120% increased in their internet leads within the first 45 days and the volume when up 30%. This client is extremely happy with this relationship and how Fountain Forward has addressed all their failure points.

Josh Wischnewsky
General Manager of Swope Mitsubishi

Fountain Forward has a fenomenal way to address dealership problems, analyze their data to determine all failure points and present a strong strategy to reach the business goals. This client, from their own experience and tangible results, strongly recommend others to partnership with our agency.

Don Sankey
Manager, Scaffidi Automotive