Analytics Edge

Connecting marketing to sales data is a challenge for every automotive dealership!

Explore The Analytics Edge Service:

Fountain Forward maps out a dealership’s marketing to sales data into “3 Levels Where Dealerships Lose Profit.”

The “3 Levels” is a Media Mix Modeling technique that provides a 10,000 foot view that allows the dealership to understand where to focus efforts in order to reach their sales objectives.  

Whether that’s advertising, a sales process issue, the inventory, or conversion rate optimization, dealership’s know what to pinpoint and how to measure progress.  

Fountain Forward’s Analytics Edge was created to solve automotive dealers worst problems - data friction and data overload.

Using this system, our average dealership cut their budget by 9.68% and increased sales by 24.64% in their first 60 days. 

“I have all the data, but I have no clue what to do with it and I’m not going to lie, I also won’t invest the time.” – Sound Familiar? 

The Analytics Edge Service Benefits :

Improve sales, Increase profits, and Take Market Share. 


Each month, we review and discern the best course of action to reach your goals and carry out an agreed upon strategy. As you make decisions, you’ll see the impact they have on dealership performance. 

  • A high level presentation maps out a dealership’s marketing to sales data into “3 Levels Where Dealerships Lose Profit.”
  • Be certain how traffic, leads, and sales all correlate and affect each other.
  • When one data point moves you’ll know why and how it affects others. So you can stop guessing. 

The in-person explanation of the data and how it is affecting your business. Centered around a dealership’s three failure points, we’ll discuss our strategy to improve sales, increase profit, and take market share.

  • Dealership numbers are compared to dealerships with the same brands and similar marketplaces.
  • By benchmarking stores against each other, when a dealership goes off the rails, for whatever reason, the analytics edge is in place to understand why & correct course. It’s like a dealer 20 group with superior organization and real time benchmarking. 
  • In the event a dealership’s month goes off track, the AES takes the guesswork out of understanding why.
  • Know what is happening and how to best adjust in order to reach monthly sales objectives. 
  • Monitor your cost per car, ROI by channel and hold vendors accountable.
  • Eliminate channels & vendors producing little or no ROI

Bridging Marketing & Sales Making Dealership’s MILLIONS

The foundation of every strategy we create for a dealer is done using its own data.  There’s a saying in the medical world: Prescription without Diagnosis is Malpractice.

Our Client Experience At Fountain Forward

If you want to know more about what it’s like to work with Fountain Forward, who better to hear from than our clients?

Fountain Forward not only provides the creatives but also tracks people that come into the store, and being able to look at the budget and without spending more and more we are able to increase sales and profit.”

Josh Wischnewsky
Wischnewsky Dodge Owner

Swope Mitsubishi, was not very active before partnering up with Fountain Forward. Once the strategies were put in place, the dealership very quickly reached 120% increased in their internet leads within the first 45 days and the volume when up 30%. This client is extremely happy with this relationship and how Fountain Forward has addressed all their failure points.

Steve Warren
General Manager of Swope Mitsubishi

Fountain Forward has a phenomenal way to address dealership problems, analyze their data to determine all failure points and present a strong strategy to reach the business goals. This client, from their own experience and tangible results, strongly recommend others to partnership with our agency.

Don Sankey
Manager, Scaffidi Automotive

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Don’t wait any longer — start getting your business headed in the right direction today