Advertising On Google
PPC, or Pay per click advertising allows your dealership to get found much more often by customers searching for your vehicles.
Why Run PPC Ads on Google?
Most dealerships rely on classified ad sites such as AutoTrader or CarGurus to generate leads.
These sites have major drawbacks:
- Difficult to Target
- Ads Are Often Ignored
- Competition from other dealers
In today’s digital landscape, controlling your access to potential customers is critical to the success of any dealership. By working with Fountain Forward your dealership can use PPC Advertising on google to :
- Automatically advertise vehicle inventory to people searching for it in your local market
- Dynamically build ads from your inventory that match the searcher’s intent
- Drive high quality, low funnel traffic to your website
- Retarget interested buyers with display ads across the 2+ billion websites in the Google Display Network (i.e. weather.com)
- Drive foot traffic with local campaigns
- Repurpose video advertising on YouTube
Fountain Forward, is a digital marketing agency, with +10 years of experience implementing PPC Advertising strategies on Google for their clients.
Your campaigns are highly customized based on where your business is today and where you want to be in the future. We set specific goals for our services and agree on the KPIs to measure our success by while keeping you up to date each month in a reporting meeting.
Types Of PPC Ads On Google
The bread and butter of Google Ads. Search ads are ads that display when someone searches with a specific keyword that triggers an ad. There are normally 3-4 search ads displayed at the top of the search engine results page or SERP.
With automotive, this is often a car model. But, can also be more generic terms like “used cars near me,” or “Dodge dealers near me.”
Note that as a general rule, the more generic a search term is:
- The more expensive the term will be per click
- Or, the less likely you will be to get low-funnel leads from targeting the term
For dealerships looking to increase foot traffic, local campaigns are a great option. While we love local SEO and getting ranked organically for local searches, that takes time and you may need leads immediately.
Paying to show up on local searches and on map searches will help dealers overcome the competition and drive more people to visit brick and mortar locations in person.
Google utilizes machine learning to maximize store visits, call clicks, and/or direction clicks to your dealership location(s).
Google Adwords allows you to improve and relaunch your SEM campaigns on autopilot.
Display ads can show up on any one of 2+ billion websites that are part of the Google Network.
Most businesses use display ads to retarget people who have been to their website before. You can also show display ads to in-market shoppers…
For example, if you’re a Ford franchise, or happen to carry a large inventory of used Ford vehicles, you could use Audience targeting to show a display ad linking to all of your Ford inventory.
You can get even more granular than this by mixing and matching demographics. The possibilities are nearly endless.
PPC Ads on Google are one of the most effective ways to grow your business and reach new customers.
This isn’t for everyone, but if your business needs additional leads quickly. I strongly recommend you schedule a free strategy call to discover your level of opportunity and how many leads you can expect to gain when working with Fountain Forward
Our Client Experience At Fountain Forward
If you want to know more about what it’s like to work with Fountain Forward, who better to hear from than our clients?
Fountain Forward not only provides the creatives but also tracks people that come into the store, and being able to look at the budget and without spending more and more we are able to increase sales and profit.”
Wischnewsky Dodge Owner
General Manager of Swope Mitsubishi
Fountain Forward has a phenomenal way to address dealership problems, analyze their data to determine all failure points and present a strong strategy to reach the business goals. This client, from their own experience and tangible results, strongly recommend others to partnership with our agency.
Manager, Scaffidi Automotive
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