The Forward Edge:
SOCIAL
Social Media? Who gives a tweet?
Your customers do! Social media is powerful and it’s not going away. There’s no better way to tell your story and build connections with people while humanizing your brand and amplifying the rest of your marketing efforts.
Context Is Everything.
To engage your customers we need to nail the context. Trying to connect with an infinite number of audiences at once (and in a single voice) is ridiculous. You can’t talk to “everyone” and we’ll make sure you don’t. Let’s find out exactly what drives your dream customer and really start communicating.
IGNITE Brand Evangelists!
So these people came to do business with you, and they loved it, of course. Now we’re going to turn them into Brand Evangelists and hand them a megaphone so they can tell their crowd of friends. Watching your customers spread the word for you? It doesn’t get any better than that.
Stop debating whether or not you need to be on social media. Just kick back and feel the endorphins every time your posts get shared.
Social Highlight
Wholesome Restaurant
The Problem: Opening two new restaurants in a new development.
The Solution: Establish A Presence Locally, Develope A Website, Make money and track it.
