Market Insights
& Outlook

Fountain Forward projects the upcoming economic release for U.S. Light Vehicle Sales will be a 16.1 million seasonally adjusted annual rate (SAAR) for June 2026.

Fountain Forward’s Automotive Industry Outlook for May 2026 indicates that the U.S. auto market remains fundamentally stable but is entering a more demand-sensitive phase following stronger-than-expected performance earlier this spring.

Fountain Forward’s Automotive Industry Outlook for April 2026 indicates that U.S. vehicle sales remain resilient, though moderating slightly following a strong March. While the spring selling season continues to support demand, early signs of normalization are emerging as tax refund momentum begins to taper and some affordability pressures persist.

Fountain Forward’s Automotive Industry Outlook for March 2026 indicates that U.S. vehicle sales remain robust as the spring selling season, easing financing conditions, and elevated tax returns will likely offset consumer uncertainty surrounding the disruption in the Middle East and rising gas prices. 

Fountain Forward’s automotive industry outlook for February 2026 indicates that U.S. vehicle sales are expected to rebound modestly following weather-related disruption in January, as deferred demand begins to return to the market.