Marketing for Kitchen Remodeling Companies
Most people rely on the internet to find their ideal kitchen remodeling company. While word of mouth is a marketing tactic to bring you few customers, your bread and butter will come from digital marketing.
Yes, Marketing is Important to Your Kitchen Remodeling Company
Marketing is one of the fundamental aspects of any business regardless of what you do. Marketing is what brings in customers. And without customers even the best remodeling company will fail. A good marketing strategy is one that highlights what you do best and gets customers excited about your services.
If you understand the importance of marketing for local remodeling companies, you can start learning about what makes for a successful marketing strategy. You don’t want to copy what your competitors are doing, but you still want to know how they’re getting their clients so you can stay ahead of the game. If you’re going to stand out from the crowd and attract customers, you need to understand the basics of marketing and apply them in unique ways that benefit your business.
Website Design for Kitchen Remodeling Companies
Your website is often the first contact that potential customers have with your kitchen remodeling service. It’s where you can showcase your services to the local market and set yourself up as an industry leader in the kitchen remodeling space. Our first step when creating a marketing strategy for local remodeling companies is to design an informative, attractive website that’s easy to navigate.
When designing your website, keep in mind that it needs to be mobile-friendly. That means that your website should display well on both mobile devices and desktops, and be easy to navigate regardless of the device the customer is using.
Secondly, your website must perform well. Nobody wants to wait several seconds for a page to load, and most people will move away from your site and over to your competitor’s if it takes too long. You need to optimize your website design and use the best hosting service to get the most efficient loading speeds. Faster loading means more traffic and more clients.
SEO for Kitchen Remodeling Companies
Search engine optimization, or SEO, is the cornerstone of a stellar marketing campaign. SEO determines how your website ranks with Google and other search engines. While in the old days SEO was about “keyword stuffing” and other outdated practices, modern SEO is a more nuanced process, and it requires more finesse.
Few people make it past the first page of their search request, and even less go to the third page or further. If your website isn’t SEO optimized, it effectively becomes invisible, and nobody will ever see it.
SEO for remodeling companies requires a holistic approach. Not only do you need to have a website that is mobile-friendly and aimed at providing a great user experience, but you need to have authoritative and compelling content.
While it’s still important to use keywords in your content, it’s no longer enough to pack your articles and web text with a single keyword and hope for the best. Google’s search engine algorithm has evolved and now rewards original, exciting content while it penalizes derivative, keyword-stuffed content
You also need to have a link-building strategy in place to maximize your SEO results. Inbound links are links from external websites that link back to your page. They’re invaluable in search engine rankings. But not any old link will do, getting high-quality inbound links takes time, effort, and skill.
As SEO becomes more and more complex, you may find that you need to hand over your SEO strategy to someone who has experience planning marketing for remodeling companies like yours. Remember that any SEO campaign isn’t an instant fix, and these strategies take time to implement and show an increase in your search engine rankings. You also need to maintain them, so your content doesn’t grow stale on the internet.
Social Media Marketing For Kitchen Remodeling Companies
Social media is a fantastic way to engage with your customers and take advantage of word of mouth advertising. Kitchen remodeling companies often rely on community support to succeed, and what better way to show off your contributions to the community than through social media?
Any successful marketing strategy for local remodeling companies involves posting photos of your new remodeling projects on social media. Before and after shots are especially attractive to potential clients. The bottom line—get engaged on social media, and your business will already have a leg up on the competition.
Adwords Marketing For Kitchen Remodeling Companies
Pay-Per-Click (PPC) and display advertising is a complementary digital marketing service to SEO. While SEO relies on organic growth in search engine rankings, PPC relies on paying for top-placed spots on Google’s search pages.
PPC works when you choose specific keywords that people will associate with your ad. When someone searches for that keyword, your ad will come up at the top of Google’s search results. If that person clicks on your ad, you’ll pay Google a fee.
PPC is an excellent source of marketing for remodeling companies, as it boosts your search engine rankings without relying on time-sensitive SEO. However, it’s important to note that some keywords are more effective and will cost more. Having a PPC strategy in mind is essential for getting the best value for your money.
Kitchen Remodeling Highlight
The Problem: Home Remedy is a medium sized residential remodel contractor that was needing growth and a new source of customers.
The Solution: Website Rebuild, Enhanced Social Media Presence, and Cohesive branding message across all forms of marketing.