Carter County Dodge Unlocked a
New Level with Fountain Forward
Facing budget uncertainty, low lead quality, and ambitious growth goals, Carter County Dodge partnered with Fountain Forward to eliminate the guesswork. Just 60 days later, they boosted sales by 38%, increased website leads by 36%, and cut their marketing budget by 22%.
The Challenge
Budget Uncertainty, Low Conversion, and Website Gaps
Carter County Dodge had the ambition and drive—but their digital performance didn’t match it. They struggled to clearly track budget impact, generate quality website leads, and close at the rate they needed to hit sales goals.
Their main challenges:
- No clarity on where marketing budget was working
- Needing more website leads and higher conversion rates
- Website user experience issues
- A growing sales team that needed structure and support
The Solution
The Automotive Accelerator™ Went to Work
A system designed to pinpoint where the budget was most effective, optimize their digital presence, and align sales and marketing around one goal: sell more cars.
Key Focuses
- Realigning budget toward high-performing lead sources
- Fixing the on-site journey to improve conversions
- Supporting internal sales team expansion and execution
We Tackled It Head‑On
From Strategy to Execution
Fountain Forward implemented performance-focused changes fast. Here’s what we did:
- Improved page speed and refined CTA layout for higher engagement
- Restructured marketing budget for efficiency and clarity
- Enhanced lead mix to prioritize quality over volume
- Upgraded website UX to increase conversions
- Helped expand and align the sales team for scalability
- Enrolled the team in Fountain Forward University to solidify a winning sales process
Results
Sales
38%
Website Leads
36%
Marketing Budget
22%
Carter County Dodge didn’t guess their way to growth—they followed the data and let the Automotive Accelerator™ do what it does best.
