Cassill Motors Shatters 52 Years of Sales Records
The Challenge
Cassill Motors had a long-standing legacy, but by late 2023, they knew it wasn’t enough to keep pace with changing market dynamics. Despite a motivated team and solid community reputation, performance had stalled. Like many dealerships, they were investing in advertising—but not seeing scalable, measurable results.
The Solution
Cassill Motors partnered with Fountain Forward to completely realign their strategy and execution:
- Deployed the Automotive Accelerator™ System to identify bottlenecks and optimize the full sales funnel.
- Activated Analytics Edge to unify disconnected data sources, reveal hidden inefficiencies, and inform smarter decision-making.
- Refocused digital ad spend across platforms like Facebook and Google with performance-backed allocation.
- Aligned sales and marketing teams around high-intent opportunities rather than chasing quantity.
We Tackled It Head‑On
We didn’t just tweak campaigns—we rebuilt the foundation. Cassill’s leadership committed to accountability, clarity, and execution. Our team became a strategic extension of theirs, providing real-time insights, customized performance analysis, and tactical support across every department.
The results? Historic.
Results
Sales Records
Highest in company’s 52‑year history
Volume Growth
Sales doubled YoY
Efficiency
Streamlined sales process + higher lead conversion
Alignment
Unified sales, ops, and marketing execution
Vehicle Sales Records
Month-over-month records shattered for both new and used vehicles
