John Megel Chevrolet Becomes Georgia’s #1 Chevy Dealer
The Challenge
High Ad Spend, Low ROI.
John Megel Chevrolet was spending heavily on third-party platforms like AutoTrader—yet struggling with rising costs per sale and unreliable lead performance. The store needed to:
- Reduce dependency on third-party leads
- Increase control over lead quality and conversion
- Maximize ROI while maintaining growth
The Solution
Break the Cycle. Build a Smarter System.
Partnering with Fountain Forward, John Megel Chevrolet activated the Automotive Accelerator™ System and implemented Analytics Edge to:
- Centralize performance data and benchmark trends
- Redirect ad spend toward high-return digital channels (like Facebook)
- Improve lead handling process and accountability
- Realign operations around real-time market feedback
We Tackled It Head‑On
Data-Driven Strategy. Real Accountability.
We immediately identified and cut $10,000 in underperforming spend from AutoTrader. That budget was redirected to top-performing digital campaigns, which delivered:
- 88 attributed sales from social—at just $125 per sale
- Better tracking across all lead sources
- Tight collaboration with the store to improve inventory mix and close rate
Most importantly, every move was made with one goal: dominate the Georgia Chevy market.
Results
Sales Volume
One of the Top 10 Months in Store History
Cost Per Sale
$125 from Social Campaigns
Market Rank
#1 Chevy Dealer in Georgia
Product Mix
10 Colorados sold—2nd best Colorado month in 2 years
Strategic Wins
$10,000 cut from AutoTrader with no drop in lead volume
