Macdonald Motors CDJR:
A Data‑Driven Rise to #1 in Maine
The Challenge
In 2022, Macdonald Motors CDJR was lagging behind every competitor in their market, holding just 6.42% market share. The team recognized untapped potential but lacked the data strategy, digital marketing, and operational efficiency needed to reclaim their fair share.
The Solution
Partnering with Fountain Forward in December 2020, Macdonald Motors embraced a full-scale transformation:
- Analytics Edge—a data-first “Moneyball” back-office system—was implemented to unify insights and drive better decision-making.
- We deployed our Automotive Accelerator™ to shift marketing investments from crowded traditional channels into high-impact digital, especially Facebook.
- Leadership was strengthened with the hire of Aaron Chase as GM in December 2022, who revamped culture, accelerated inventory acquisition, and optimized operations.
- Inventory agility became a competitive edge—acting within minutes of factory updates, sourcing discounted units quickly, and leveraging regional programs to stay ahead.
- Lead handling was transformed by onboarding a strong BDC manager, “Aimee,” turning opportunities into customer engagements.
We Tackled It Head‑On
Together, Fountain Forward and Macdonald Motors didn’t settle for marginal improvements—they executed a disciplined, data-driven overhaul. From digital-first strategies and leadership alignment to dynamic inventory sourcing and stronger lead engagement, every step reinforced their momentum.
Results
Market Share
From 6.42% to #1 in Maine (CDJR)
Sales Volume
From 95 new units to 700 new units annually
Operational Excellence
Fast inventory turn, regional sourcing, culture shift
Strategic Clarity
Data-driven insights powering every move
