Sterling Kia is Winning Big
with Fountain Forward
In early 2025, Sterling Kia needed to increase quality leads, improve conversion rates, and gain ground in their market—all without bloating the budget. Within 60 days of launching the Automotive Accelerator™, they boosted sales by 53%, grew website leads by 41%, and reduced ad spend by 13%. Real change. Real fast.
The Challenge
Sterling Kia is one of Texas’s hardest-working dealerships, but they were falling short in one critical area: lead quality. Despite strong operations, their pipeline was filled with low-intent prospects, which led to:
Here’s what was holding them back:
- Missed sales targets
- Low closing rates
- Stalled market share growth
They didn’t need more leads. They needed better ones—and a system to convert them.
The Solution
We activated our system to focus on website lead generation, conversion, and operational alignment. The biggest opportunity? Fixing their website experience.
Here’s what we tackled:
- Improved page speed & layout for mobile and desktop
- Refined CTA placement & visual hierarchy
- Optimized user flow to drive more VDP views and lead form submissions
- The team enrolled in Fountain Forward University to align their sales process with our digital strategies
We Tackled It Head‑On
From Funnel Fixes to Full Acceleration
We didn’t just make recommendations—we executed with urgency. Within days, the new strategy was live and generating stronger results across the board:
- High-intent traffic driven directly to inventory pages
- Smarter lead tracking and CRM alignment
- Real-time insights shared with leadership and the sales floor
- A leaner, cleaner marketing budget tied to results—not guesswork
Results
Sales Growth
53%
Website Leads
41%
YoY Sales
32%
Budget Efficiency
-13%
Saved $5,605
