SCAFFIDI CASE STUDY
Despite aggressively cutting their budget,
total leads increased by 20%
and total sales increased by 14%
due to an effective marketing strategy.
Scaffidi is located in a small town of 26,000 people in Stevens Point, WI. The dealership was fearful of overspending on advertising and wanted to work through their budget.
Steps We Took:
- Evaluated and eliminated costly vendors to reduce Scaffidi’s advertising budget by 32%.
- Fountain Forward created a digital marketing strategy that generated record lead volume, increased sales, and profit.
Results:
- Total Gross increased by 43%
- Total Sales increased by 14% or 90 units
- Total Leads increased by 20%
Scaffidi Increased their Profit by 40% after Reducing their Advertising Budget.
