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Spanish and Bing Ads
For Dealerships

Expand Your Reach. Lower Your Costs. Sell More Cars.

The Next Frontier In Automotive Advertising

Does your market have a need for high-performing Spanish ads? If you’re serving Hispanic car buyers, this is your chance to engage them with campaigns built to convert—not just translated, but tested and optimized. The market is evolving, and your advertising should too.At Fountain Forward, we’re excited to officially launch two new powerful products designed to help dealerships connect with high-intent buyers through Spanish-language advertising and Microsoft Advertising (Bing Ads).

Spanish Ads

Capture The Market Driving 68% Of Auto Growth

The Opportunity

Hispanic buyers drive 68% of automotive market growth and represent 26% of U.S. vehicle sales. Yet, many dealers miss this opportunity by not adapting their advertising approach.

Our Testing Results Prove The Value

Our structured tests on Meta Ads showed that Spanish-language campaigns can perform at par with English campaigns, achieving a Cost Per Lead (CPL) within just 10% of English benchmarks.

More importantly, Spanish Ads drove sales more efficiently—with a Cost Per Sale (CPS) that was over 50% lower than English Campaigns.

Performance Snapshot (One Dealer):

Bottom Line: Spanish Ads not only keep up with English Campaigns—they can outperform where it counts most: efficient sales outcomes.

Dealer Benefit

Reach Spanish-speaking audiences and increase opportunities without additional complexity, using Meta’s AI and proven creative strategies.

What We Offer

Culturally relevant ad creatives, not just translations

Spanish-language strategy crafted to engage and convert

Seamless integration with your current ad campaigns

Ready To Tap Into The Fastest-Growing Car Buyer Segment?

Get in Touch

Bing Ads

More Reach, Lower Costs, High Intent

Why Add Bing Ads?

Tap into Bing’s 30% desktop search market share

Reach untapped audiences not captured by Google

Ideal for budget-conscious dealerships seeking high ROI

Case Study Results

Avg. CPC

$0.11

Result compared to Google: -95.53%

Avg. Cost Per Conv.

$13.64

Result compared to Google: -59.30%

Avg. CTR

10.13%

Result compared to Google: -153.17%

Dealer Benefit

  • More Qualified Leads For Less – Exceptional Cost Efficiency. Bing Ads delivered high-quality conversions at a fraction of the cost seen on Google or industry benchmarks.
  • Incremental Reach Without Extra Work.Bing captured car shoppers that Google missed, increasing total lead volume without requiring new ad strategies.
  • High-Intent Engagement That Drives Action.Users from Bing engaged more actively and converted faster, especially via phone—indicating strong buyer intent.
  • Perfect For Smaller Budgets Or Omni-Channel Optimization.

Want More Leads Without Spending More?

Start With Bing Ads Today