Swope Mitsubishi

Radcliff, Kentucky

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SITUATION

Swope hired Fountain Forward to run ads on Facebook and then analyze them with Analytics Edge. In an attempt to maximize Swope’s constrained marketing budget, we used all available ad spend on our proprietary Facebook strategy.

 

Swope’s Facebook ads provided an immediate increase in opportunity at the dealership, ultimately increasing the dealership’s profitability.

 

With Swope Mitsubishi, new inventory constraints and limitations forced us to get creative with our strategy. The day we launched ads, there were less than 10 new Mitsubishi cars on the lot.

STEPS WE TOOK

With Swope Mitsubishi, new inventory constraints and limitations forced us to get creative with our strategy. The day we launched ads, there were less than 10 new Mitsubishi cars on the lot.

We ran dynamic ads to the 2 new models that they had, but didn’t gain any traction on those ad sets, so we turned them off quickly. 

We shifted our focus entirely around selling their used inventory. Since Swope is part of a dealership group and is able to sell used inventory that belongs to other dealerships within the same group, we had a huge amount of used inventory to work with.

We picked several different makes and models to make ad catalogs of, and changes said catalogs as the data came in. This allows us to make the most money for our dealers. 

RESULTS

Increased grosses at Swope Mitsubishi by 55.7% in our first month (32% Year over Year) without increasing the dealership’s advertising budget. 

Increased sales by 18% in our first month

In January of 2021, our second month with the dealership was over 200% more profitable year over year.

Just three months after running social ads, Swope Mitsubishi recorded a record amount of lead volume in February of 2021.+67%

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