Swope Mitsubishi
Huntsville, TX
18%
Total Sales Increased
68%
Total Lead Increase
32%
Gross Increased
SITUATION
SWOPE HAD LIMITED MARKETING BUDGET WITH NEW INVENTORY CONSTRAINTS AND LIMITATIONS
Brand Strength
Great Inventory
Customer Oriented
Top Service
SWOPE NEEDS
MAXIMIZE BUDGET AND ANALYZE DATA TO MAKE DECISIONS
Proper approach
Use of Analytics Edge
Robust facebook strategy
Increased digital ad reach and profitability
REVENUE WORKING WITH FOUNTAIN FORWARD
Fountain Forward Steps
- With Swope Mitsubishi, new inventory contraints and limitations forced us to get creative with our strategy. The day we launced ads, there were less than 10 new Mitsubishi cars on the lot.
- We ran dynamic ads to the 2 new models that they had, but didn’t gain any traction on those ad sets, so we turned them off quickly.
- We shifted our focus entirely around selling their used inventory. Since Swope is part of a dealership group and is able to sell used inventory that belongs to other dealerships within the same group, we had a huge amount of used inventory to work with.
- We picked several different makes and models to make ad catalogs of, and changed said catalogs as the data came in. This allows us to make the most money for our dealers.
