WINNIE CASE STUDY
Winnie Dodge became the
#1 CDJR dealer in the area
taking market share from their competitors by
moving away from costly traditional TV spend into
a more digitally focused Facebook campaign.
Winnie Dodge is a Chrysler, Dodge, Jeep and Ram dealership that is located just outside of the Houston Metro area. Winnie has dominated it’s area for years due to a comprehensive marketing strategy.
Steps We Took:
- Recommended the dealership cut a costly traditional TV campaign that was not yielding results.
- Used the dollars saved from TV to start direct response ads and dynamic social ads.
- Optimized Winnie’s budget for better ad attribution and higher lead volume for a lower cost.
Results:
- Leads increased by 36% Year Over Year
- Total sales increased by 14% Year Over Year
- Total Profit increased by 21% Year Over Year
Winnie Replaced TV with Paid Facebook Ads and Became the Top CDJR dealership in their Tradezone.
