Facebook Ads Strategy
You can’t just throw money at Facebook and expect it to generate business. Having spent over $30,000,000 and testing 25,000 unique ad sets, our current Facebook strategy was formulated over the years of testing so YOUR dealership doesn’t have to waste time and money figuring out what works.
Why You Need Facebook Advertising
Facebook knows a lot about their users. They measure every user on their platform every day with 17,000 different data points. Using Facebook’s machine learning AI, we are able to advertise to users who are showing intent, and are more likely to become leads. Facebook Advertising is one of the most effective ways to distribute your store’s inventory to generate new opportunities and sales at your dealership.
Fountain Forward is a digital marketing agency, with 10+ years of proven experience and results implementing Facebook Advertising.
We provide our clients an integrated service that will help their businesses build brand awareness, grow an online following, gather quality leads, and generate more conversions which translate into selling more products or services.
Service Benefits :
We take care of everything from A-Z when it comes to your facebook and instagram campaigns, so you can focus on your business, and we do it all in-house.
This includes, but is not limited to:
- Strategy
- Campaign building
- Audience targeting
- Competitor research
- Tailored Copywriting
- Visual asset editing
- Lead qualification
- Territory Exclusivity
- Budget allocation
- Testing
- Scaling
- Monthly Reporting
What happens after people click on your ads?
We take care of that as well. We create a full yet easy-to-follow funnel. This provides your prospects with an impression that you’re modern and are set up with a seamless system to make the process easier (for them, and for you!). We bridge the disconnect between marketing and sales processes and communication.
This includes, but is not limited to:
- Landing pages creation + optimization
- CRM integration
- Lead tracking
- Workflow automation
- Live dashboard stats
- Multi-platform conversations in one screen (email, SMS, GMB, Facebook messenger)
- Calendar + booking integration
- Dedicated phone number
- Pipeline management
A lead comes in, do we stop there? Nope. We help to nurture the lead to help increase conversion rates.
This includes, but is not limited to:
- Email nurturing
- SMS nurturing
- Follow-ups
- Confirmations
- Reminders
- No-show/cancelation nurturing
- Rescheduling
- Retargeting
Does this sound familiar? You have all this data with contacts and leads from before. You aren’t sure if they are completely lost (and you’d be surprised how many aren’t!). Yet, you don’t have the time to check up with all of them. We do that for you and get you some quick wins in the process.
We use data that you already have to set up semi-automated text campaigns targeted at these individuals, which could be low-hanging fruit. These campaigns usually last for 1-2 weeks at a time and run every few months.
The leads are also categorized into separate groups, whether they are sold, kept for later nurturing/campaigns, or put on a DND list.
You’re getting leads, great. However, you don’t want to have to focus on chasing leads. Let us do that for you.
We not only have the capacity to get you qualified leads. We can also book appointments with them on your behalf.
Once booked, you receive an email/sms notification with the contact info and appointment details.
Businesses are actively pursuing customers across this social media platform, so it makes sense to build your own presence there.
At Fountain Forward, we provide our clients a well structured Facebook Strategy that allows us to draw traffic, nurture leads, and ultimately increase sales long term.
Our Client Experience At Fountain Forward
If you want to know more about what it’s like to work with Fountain Forward, who better to hear from than our clients?
Fountain Forward not only provides the creatives but also track people that come in to the store, and being able to look at the budget and without spending more and more we are able to increase sales and profit.”
Josh Wischnewsky
Wischnewsky Dodge Owner
General Manager of Swope Mitsubishi
Don Sankey
Manager, Scaffidi Automotive
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