Phil

In today’s fast-paced digital landscape, the automotive industry is no exception when it comes to the need for an effective online presence.

David Bishop owns 3 dealerships in the Michigan area.

Bishop Chevrolet, one of his stores is located in the town of Cheboygan, Michigan. David felt like that store in particular had been lagging behind his other stores. He felt like the store was capable of much more, but he wasn’t exactly sure how turn that a reality.

Imagine being a dealership that is struggling with new car sales volume.

You continue to see competitor dealership’s outperform you month after month. You’re getting sick of lagging behind.

Factories are shipping new cars at the highest rate in 24 months, and dealers that stayed invested in marketing are reaping the benefits.

Imagine being a dealer that struggled to get inventory but now… Now you’re outselling the competitors month after month.

That’s exactly what’s happening with many of the dealers we work with, but ESPECIALLY with the four dealerships below.

Imagine being a dealership that’s running a really lean operation and extracting as much value out of your hyper local area without much advertising and lots of referrals.

You’re making money, but you know that your dealership has the capability to increase the store’s volume. The question remains: How to consistently execute to reach that volume goal?

Factories are shipping new cars at the highest rate in 24 months, and dealers that stayed invested in marketing are reaping the benefits.

Imagine being a dealer that struggled to get inventory but now… Now you’re outselling the competitors month after month.

That’s exactly what’s happening with many of the dealers we work with, but ESPECIALLY with the four dealerships below.

It’s fair to say that our current market conditions have convinced most dealers that it’s very difficult to increase sales year over year. Grosses are still really high, so getting even close to 2021 sales levels is a big win.

“I wake up in the morning and p!ss excellence.” – Ricky Bobby

First place. Winner. Champion. The Best. No matter what’s going on in the world, We want to win.

Yes, it’s a special time and things are really weird, but someone still gets first place in your pool every month.

Today’s market conditions of pinched sales volume and record setting grosses are making dealerships get comfortable.

The current market is a perfect storm for bad habits to emerge if you don’t have the right approach. But the money is good now, right? So why worry?

Dealership’s enrolled in the Analytics Edge are using their data to navigate today’s market while improving dealership performance.

This little write up expands on our recent “mention” in Adweek thanks to the Head of Automotive for Facebook, Bob Lanham. NADA is forecasting 2022 will be the most profitable year ever for dealerships, as inventories remain at near-record-low levels.

There is money POURING into your dealership’s bank accounts. You’re making stupid money.

You are literally running a money press in your finance office.

I get it – there’s not a lot of pain when you’re making more per copy than EVER before.

BUT – Even though you’re printing money, my question is the same…

“Do you think you SHOULD be making more? Not could… Should.”

I think you should. You should make more now AND in the future too.

Dealerships across the country have never had this much difficulty maintaining inventory levels than they are right now.

Based on the conversations I’ve had with 75 different dealerships in the past year alone, I can imagine that your dealership is probably dealing with extremely low inventory too.

Wouldn’t it be nice to buy an extra 5-20 cars per month for an average of 54% less than what you can buy from the auction while making more gross than auction cars?

AND have the local community deliver these opportunities to your front steps to have the exclusive opportunity to buy them before your competition can?