The dealership had limited marketing budget and new inventory constraints and limitations.
By working with Fountain Forward, the dealership increased gross by over 50% next month (32% year over year) without increasing their advertising budget.
Strategy Change
Could you believe that changing your strategy on just one platform could boost sales and profits at your dealership?
That is exactly what happened to Swope Mitsubishi in Radcliff, Kentucky. Swope hired Fountain Forward to run ads on Facebook and then analyze them with Analytics Edge. In an attempt to maximize Swope’s constrained marketing budget, we used all available ad spend on our propriety Facebook strategy.
Swope Results
Swope’s Facebook ads provided an immediate increase in opportunity at the dealership, ultimately increasing the dealership’s profitability.
That is exactly what happened to Swope Mitsubishi in Radcliff, Kentucky. Swope hired Fountain Forward to run ads on Facebook and then analyze them with Analytics Edge. In an attempt to maximize Swope’s constrained marketing budget, we used all available ad spend on our propriety Facebook strategy.
- Without increasing ad spend, Swope Mitsubishi increased sales by 18% year over year and 13% month over month along with increasing grosses 55.7% month over month in December, our first month after launching our new Facebook ads strategy.
- In January of 2021, the dealership was over 200% more profitable year over year.
- Just three months after running social ads, Swope Mitsubishi recorded a record amount of lead volume in February of 2021.
These aren’t Cargurus, AutoTrader, or other Third Parties. These are CORE Leads coming through their website.
