Dealerships Are Printing Money, So Why Would You Change Anything?
This little write up expands on our recent “mention” in Adweek thanks to the Head of Automotive for Facebook, Bob Lanham. Adweek Article: 3 Marketing Tactics That Local...
INCREASE YOUR DEALERSHIPS
NET PROFIT BY
$1 MILLION+
IN 12 MONTHS GUARANTEED!
SITUATION
Too much information from too many vendors and marketing companies speaking in their native language leaves you annoyed and searching for the data that matters. Time is wasted, progress is delayed in paralysis, and circling through venders burns cash like a backyard bonfire.
CAUSE
Aggregating the necessary information to make the right decision is cumbersome and the automotive business moves so fast it’s tough to make an educated decision in reasonable time. Dealers have vendors for everything from marketing to third party leads and centralized communication doesn’t exist for most dealers selling 50-200 units per month. Dealers lack the resources to quickly decipher the data. There is a gap and inability to draw conclusions on how that data affects a dealership’s profits. Dealerships end up being reactive which costs even a smaller dealerships tens of thousands of dollars per year.
SOLUTION
We interviewed over 200 dealers and then tested out our “”Moneyball”” team. We gather every data point necessary to figure out exactly where you’re at, and then rebuild from the ground up and immediately inject growth into the dealership by eliminating wasted money and time and allocating those resources towards profitable actions.
OUTCOME
Our average dealer cuts their budget 25% and increases sales 38% in their first 60 days. No, that’s not a joke, those are real stats. That happens because when we audit a dealership (up front and it’s free) we don’t present to a dealer we can’t help. That’s a waste of our time and yours. The GM is the dealers hero because the guessing game is eliminated and the GM sleeps better at night knowing that when something seems “”off”” at the dealership, there’s a team to immediately show what’s going wrong.
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SITUATION:
Too much information from too many vendors and marketing companies speaking in their native language leaves you annoyed and searching for the data that matters. Time is wasted, progress is delayed in paralysis, and circling through venders burns cash like a backyard bonfire.
CAUSE:
Aggregating the necessary informaiton to make the right decision is cumbersome and the automotive business moves so fast it’s tough to make an educated decision in reasonable time. Dealers have vendors for everything from marketing to third party leads and centralized communication doesn’t exist for most dealers selling 50-200 units per month. Dealers lack the resources to quickly decipher the data. There is a gap and inability to draw conclusions on how that data affects a dealership’s profits. Dealerships end up being reactive which costs even a smaller dealerships tens of thousands of dollars per year.
SOLUTION:
We interviewed over 200 dealers and then tested out our “”Moneyball”” team. We gather every data point necessary to figure out exactly where you’re at, and then rebuild from the ground up and immediatly inject growth into the dealership by eliminating wasted money and time and allocating those resources towards profiable actions.
OUTCOME:
Our average dealer cuts their budget 25% and increases sales 38% in their first 60 days. No, that’s not a joke, those are real stats. That happens because when we audit a dealership (up front and it’s free) we don’t present to a dealer we can’t help. That’s a waste of our time and yours. The GM is the dealers hero because the guessing game is eliminated and the GM sleeps better at night knowing that when something seems “”off”” at the dealership, there’s a team to immediatly show what’s going wrong.
Featured in
Year to date results for dealers with Fountain Forward
Data from 10 automotive dealers across the nation
$
0
Avg Gross Profit
0
%
Avg Decrease In Cost Per Car
0
Cars Sold
$
0
Avg Adspend Savings
Total Gross Increased by 199% = $213,804
Instead of putting Wischnewsky’s advertising dollars in saturated and competitive channels, we went “all in” on a comprehensive digital marketing strategy – specifically Facebook – and bet on digital being the best catalyst for growth.
Fountain Forward created a digital marketing strategy that generated record lead volume, increased sales, and profit.
Decrease in Budget and 68% Increase in Lead Volume
Hiley Hyundai and Hiley Mazda of Fort Worth hired Fountain Forward to analyze their dealerships data and make better business decisions with the Analytics Edge; a bolt-on “Moneyball” back office using your data to make you more money.
Increased Sales 18% in the First Month
Swope hired Fountain Forward to run ads on Facebook and then analyze them with Analytics Edge. In an attempt to maximize Swope’s constrained marketing budget, we used all available ad spend on our proprietary Facebook strategy.
Leads increased by 53% in Q1 and our team increased grosses at Swope Mitsubishi by 55.7% in our first month (32% Year over Year) without increasing the dealership’s advertising budget.
Budget Cut by 23% and Gross Increased by 43%
Scaffidi is located in a small town of 26,000 people in Stevens Point, WI. The dealership was fearful of overspending on advertising and wanted to work through their budget.
Evaluated and eliminated costly vendors to reduce Scaffidi’s advertising budget by 32%.
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Get in Touch
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303 Tabor St.
Houston, TX 77009 - 303 Tabor St. Houston, TX 77009
- Phone / Fax
- (844) 200-2797 Or Text Us
- [email protected]
- Mon-Fri 8:30am – 5:30pm
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