Automotive

Swope Mitsubishi: Our Facebook Strategy nearly beat a Toyota store

Imagine increasing grosses at your dealership by over 50% next month (32% year over year) without increasing your dealership’s advertising budget.

Could you believe that changing your strategy on just one platform could boost sales AND profits at your dealership? Again, without spending any more money.

That is exactly what happened to Swope Mitsubishi in Radcliff, Kentucky.

Swope hired Fountain Forward to run ads on Facebook and then analyze them with Analytics Edge. In an attempt to maximize Swope’s constrained marketing budget, we used all available ad spend on our proprietary Facebook strategy.

Swope’s Facebook ads provided an immediate increase in opportunity at the dealership, ultimately increasing the dealership’s profitability.